Next online masterclass · Friday 13 June 2026 · 9am–3pm (Zoom)

Intensive online masterclass

Be impactful: master the art of policy entrepreneurship

Policy change happens because someone knows how to make it happen—not luck, but a teachable skill. Learn frameworks to open windows of opportunity, build coalitions, and turn evidence into implemented policy.

  • Interactive simulations & real-world cases
  • Personal policy strategy & toolkit to use immediately
  • Innovation & AI applied responsibly to policy design
Enrol for 13 June 2026 See what you’ll learn

Civil servants, policy advisors, and change-makers welcome.

OnlineLive on Zoom
13 June 2026Next cohort
9am–3pmOne intensive day
Templates includedFraming, stakeholders, pitch

Why this matters now

How do you make policies actually happen?

Most professionals are taught to analyse problems in depth—but evidence alone rarely moves institutions. Good ideas die in committee while someone with sharper instincts gets the credit.

Policy entrepreneurship is the capacity to trigger, orchestrate, and actualise change: timing windows, aligning stakeholders, and making arguments land when it counts.

We don’t just teach policy. We teach how to make policy change happen.

The academic field is well established; what practitioners need is that knowledge packaged for use—frameworks, simulations, and tools you can deploy from your very next conversation.

Join the masterclass

The programme

The Policy Entrepreneur Masterclass

You’re already doing the hard thinking. We give you the tools to make that thinking stick.

This intensive one-day course closes the gap between analysis and influence. Through interactive simulations, cases, and exercises you’ll learn how to identify policy windows, frame problems strategically, build coalitions, and use persuasion effectively—including how innovation and AI can support policy design in fast-changing environments.

Rather than theory alone, you leave with actionable frameworks for your context: a personal policy strategy, a toolkit you can deploy immediately, and a clearer path to getting your issue onto the agenda.

What makes this different

Powering policy entrepreneurship

The concept—using entrepreneurial strategies to drive policy change—is rooted in rigorous research. We translate it for practitioners who need to operate inside real institutions.

The way it actually works

Effective change-makers already use these moves, often without naming them. We name them, teach them, and give you space to apply them to problems on your desk today.

Not only what policy is

Most training explains how systems work. We focus on how to move them—from agenda-setting to shifts in ministerial thinking.

Rigorous frameworks, immediate use

Built on peer-reviewed research—from agenda-setting to advocacy coalitions and multiple streams—turned into practical tools from day one.

Curriculum

Six modules culminating in a hands-on policy challenge—you’ll use the concepts, not only hear them.

  1. Foundations of policy entrepreneurship

    • What is policy entrepreneurship?
    • Kingdon’s Multiple Streams Framework
    • Policy windows and timing · Characteristics of policy entrepreneurs
    • Individual vs collective actors · Across governance systems

  2. Opportunity recognition & policy framing

    • Problem framing vs problem discovery
    • Competing narratives and paradigms
    • Agenda-setting strategies · Exploiting policy windows

  3. Persuasion, rhetoric & communication

    • Logos, ethos, pathos in policymaking
    • When data isn’t enough · Storytelling under uncertainty

  4. Stakeholder management & coalitions

    • Mapping power, interest, and position
    • Coalition strategies · Resistance & opposition
    • Political astuteness & bureaucratic navigation

  5. Innovation, change management & AI

    • Policy innovation vs transfer · Change in public organisations
    • AI in analysis, engagement, and scenarios · Risks & limits

  6. Acting as a policy entrepreneur

    Small groups take a realistic scenario from framing through coalition-building to pitch. You leave having used the toolkit—not only memorised it.

Secure your seat for 13 June →

How you will learn

Short bursts of instruction, then practice—so energy stays high and skills stick.

  • Short lectures (max. 15–20 minutes each)
  • Case-based learning
  • Simulations & role-play
  • Peer learning & discussion
  • Application to your context

Materials included

  • Templates & toolkits (framing, stakeholders, pitch)
  • Case studies
  • AI prompt guide for policy work
  • Slides & reading pack

Delivered live on Zoom · 9am–3pm

Enrol for the next masterclass

Expert profile

Scholarship grounded in why reforms succeed or stall—paired with facilitation that respects how busy practitioners really work.

Dr Alberto Asquer, Reader in Public Policy and Management at SOAS University of London

Dr Alberto Asquer

Reader in Public Policy and Management, SOAS University of London

Twenty years studying why strong policies fail and what separates those that don’t. PhD in Management (LSE). Work spans infrastructure regulation, AI-enabled public administration, and implementation. Author of books including Public Sector Management (SAGE, 2024 with N. Flynn), Regulation of Infrastructure and Utilities (Palgrave), and Public Sector Revenue (Routledge), plus peer-reviewed articles.

Book cover: Framing and Communicating Public Policy Problems by Alberto Asquer

Start building your toolkit today

Download the free book on framing and communicating public policy problems. Submit the form—we’ll notify our team—and you’ll be taken straight to your PDF download.

Framing and Communicating Public Policy Problems

Making Better Policies: A Complete Roadmap · Alberto Asquer

Questions before you enrol?

Use the form and we’ll get back to you. Prefer email? You can also reach us at hello@peacademy.example (update with your live address).

Enrol for 13 June 2026 →